With a new Netflix series debuting this coming week, Gwyneth Paltrow’s posh wellness brand, Goop, is once again commanding headlines. Public health experts, weary from debunking coffee enemas and vaginal steaming, are gearing up for a new flood of conveniently-streamed Goop-y pseudoscience, which, judging from the psychic mediums and energy healing in the show’s trailer, has not been tempered for a broader audience.