1. Youâre going to save someoneâs life â Lou Schuler
My brother has been in a coma, more or less, since his heart attack on November 22. Heâs just starting to come out of it now, with a long road ahead to full recovery.
Heâs the one who got me to start lifting, when I was 13 and he was 15. That someone just 18 months older than
me came so close to death is a terrible and powerful reminder of why we do what we do.
Every day, somewhere in the world, a fitness coach is giving a client advice that will eventually save that clientâs life.
The coach may never know how their training program helped prevent a future heart attack, or how their nutrition plan reversed a clientâs descent toward type 2 diabetes, or how their support at a critical moment helped someone become a lifelong fitness enthusiast. Â
Clients measure success in pounds lost and muscle gained. Coaches promise dramatic transformations in 12 weeks because thatâs what clients are willing to pay for.
And thatâs fine.
But what happens after the client drops two sizes or broadens their shoulders? What happens when they move more and eat better and continue doing those things for years?
What do they get from the weight they didnât gain, the hypertension they didnât develop,
the blood sugar that didnât rise?
I canât prove this, but I believe itâs true:
If you stay in the fitness industry long enough, you will save someoneâs life. And the world will be a better place because you did.
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