Dominate your fitness business with this weekly collection of strategies, tips, and tricks. By trainers, for trainers.
04/19/2024
Quote of the week:
âAn entire industry has evolved around the notion that you can and should âspeed recoveryâ after a hard workout. None of it is necessary. Your body has a wonderful way of repairing itself and coming back stronger. All you need is patience.â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â -Mark Remy (@realdumbrunner) on Twitter
1. The two best books I read in 2020â Jonathan Goodman (follow him on IG @jonathan_goodman101)
The best advice I can give you is to read. Read a ton. And read everything.
Read topics outside your industry and area of expertise. Itâs valuable, in part, because itâs something few people want to do.
I didnât count the number of books I read in 2020. Iâm sure it was fewer than normal because I was so busy implementing what I learned.
That said, I easily made my way through 50 to 70 books in 2020, and Iâve read 10 so far in 2021.
Whenever somebody I trust recommends a book, I put it on my list, and every couple of months I buy the entire list. Most of the time I have no idea what I just ordered. Thereâs always something on the list that catches me by surprise.
The subjects are all over the place, but I read them allâor, at least, I give them all a chance.
As I explained a few weeks ago, most nonfiction books have 20 pages of material and 300 pages of filler. Thatâs especially true if itâs from the point of view a single person talking about a single industry. The most insightful books talk about the interplay between industries and viewpoints.
Donât be afraid to skip around until you land on something interesting. And if a book doesnât grab you, donât be afraid to put it down and move to the next. You donât owe the author anything.
Your only obligation is to yourself. Getting stuck in a book you donât enjoy prevents you from starting another, which is a damn shame.
The two books have nearly identical subtitles: Timeless Lessons on Wealth, Greed, and Happiness for Houselâs book and A Guide to Wealth and Happiness for Jorgensonâs.
Money and happiness, as I explained here, are the two most important subjects nobody teaches us in school. Money, in particular, is a taboo topic. And when we do talk about it, the advice often lacks context in a way I find frightening.
The Psychology of Money is one of the most important books Iâve read. Iâm so happy this book exists, and I plan to revisit it once a year.
Housel doesnât tell you how to make as much as possible. Instead, he presents what you need to know to build your personal financial philosophy. Once you have that, you can select a plan thatâs right for you.
The Almanack of Naval Ravikant is a collection of wisdom and insights from Ravikant, a Silicon Valley investor and sage.
What I love about the book is how simple and eloquent the wisdom is, and how itâll appeal to people on all ends of the spectrumâfrom those just starting their journey to centimillionaire company founders. It was my most dog-eared book of the year.
Like I said at the beginning, you should
read everything. But if you can only read two books this year, make it these two.
2. Who wants to get into a fitness argument?
Nobody reading this, we hope.
But if you find yourself in one of those arguments, in person or online, you want to make sure you know what youâre talking about.
Pollen tackles 10 of the most polarizing topics in the fitness industryâeverything from the nonexistent conflict between flexibility and mobility (#1) to the nonexistent conflict between single-joint and multijoint exercises (#3) to the nonexistent conflict between âŚ
You get the idea.
To our credit, weâve settled the most consequential arguments and debunked the worst of the myths in our field. The remaining disagreements often come down to opinions based on personal preferences and experience.
But just because itâs not life-or-death stuff doesnât mean itâs not worth debating. Check it out here: Â
The Online Trainer Show is proud to be sponsored by PT Distinction. After carefully reviewing all the major software platforms, we recommend PT Distinction because it offers a unique combination of flexibility, coaching tools, and ease of use. Thatâs why we use it in Online Trainer Coaching, our just-launched personal training business.
P.S. Whenever youâre ready, here are 3 ways we can help you:
1. Grab a free copy of The Wealthy Fit Proâs Guide to Online Training Itâs your blueprint to building a fitness or nutrition business online. --> Click here
2. Join the Online Trainers Unite Group and connect with other online trainers  Itâs our Facebook community where fitness and nutrition pros like you can share insights and advice about starting or running a successful coaching business online. --> Click here
3. Join the Online Trainer Academy Our world-class certification course is everything you need to responsibly and profitably coach fitness or
nutrition online. --> Click here
Tired of fumbling through Zoom sessions with your clients?Â
You know there must be a better way. And you're rightâthere is. That's where the Online Trainer Academy comes in. It gives you the blueprint you need to evolve your online training business.
