2. Why fitness and politics don’t mix
"If you own a gym business, stay out of politics," writes Thomas Plummer, founder of the National Fitness Business Alliance, on Facebook.
He understands why trainers and gym owners do it. They get more anxious and frustrated every day they’re forced to sit home, not knowing when, how, or even if they’ll be able to reopen their facilities.
But political rants on social media will only make things worse.
"No matter which side you choose," odds are that half of your current or potential customers will disagree. Some will disagree so
vehemently that they’ll never walk through your doors once they’re open again. Â
The takeaway: "No one wins a political argument, minds are never changed, and expressing your frustration changes nothing," Plummer says. "Stay out of politics, or risk losing a large percentage of your potential market."
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