2. The bare minimums for online coaching success - Amber Reynolds
Amber is a coach with the Online Trainer Academy.
It’s easy for new
and aspiring online coaches to get paralyzed by all the options they have. I see it all the time with the Online Trainer Academy students I work with.
To get them unstuck, I ask them to think of it this way: "What’s the least you can do to succeed with your business?"
That’s when I tell them about the three BAMs—the bare-assed minimums for success. It’s a concept I got from Toni Bauer, a Precision Nutrition coach.
Bare-assed minimum #1: Pick one social media platform
This is one of the most common questions I hear from coaches. You can’t be an online coach without an online presence. But you don’t have to be present everywhere.
Pick the one you like most, and focus on that.
Bare-assed minimum #2: Talk
to people every single day
That doesn’t mean selling to everyone you come across. The goal is to connect. Ask how they are. Offer help where you can. You can talk about what you do if there’s a reason for it to come up in the conversation.
Mostly, though, you’re using social media to be social.
And you’re doing it every single day.
Bare-assed minimum #3: Choose the easiest path forward
A question we like to ask ourselves: What would this look like if it were easy?
What’s the simplest, cheapest, most straightforward way to establish and run an online fitness business? Chances are, it wouldn’t include a complex marketing strategy or an expensive website. (You may not need a website at all.)
Nor would you spend hours a day on social media with the goal of building a massive audience. You
don’t need to be an influencer to acquire and train 20 to 30 clients, which is typical for online coaches.
Focus on giving your clients the best possible service at the lowest cost with the fewest complications. You may actually enjoy the process.
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